The copywriting of 2017

The definition of the copywriting is easy and accessible: „the art and the science of writing (words to be used on websites, advertising text, promotional materials etc.), with the purpose of selling a product/service and to convince the potential clients to act in a specific way. In many ways- to hire a copywriter is like you hired a sales man, but the difference is that the copywriter has one goal: to meet all your customers’needs using the messages he/she creates.”

In 2017, the term of copywriting that means the art of writing for selling, is often confused with the term of copyright, which means royalty.

Copywriting is another way of advertising, a way that we can use to influence the reader, we can inform him, offer him some suggestions or in other way to present him some false information.  Is an efficient way of promotion based on the creative writing, a particular way of writing the articles, an important area of ​​development in advertising.

Copywriting is a skill that every “word lover” can develop more and more, being also a way of writing used by advertising specialists to convince the audience to do/believe/understand something, according to a message.

Copywriting is a way of writing based on creativity and persuasion and it can be developed in years of active work, experiences, research and specialized studies. Also, it requires inspiration, spontaneity and poetic frenzy.

The difference between copywriting and content writing is an important one: when we are talking about content writing, the texts are longer, more poetical, more documented. In copywriting, the information is structured to be short and clear and offers the exact idea that needs to be highlighted.

In general, a copywriter writes messages like titles, slogans, social media announcements, texts for printed materials, product descriptions, articles and reviews. Also a copywriter is responsible for the creative concept of a marketing campaign, accurately and accessibly formulating the ad text or the rest of a campaign materials.

The copywriter of 2017 needs to know some rules and principles of writing that can help him to be more organized and write better and faster:

·         Focus on a single idea- choose the best version of a structured text, that has a central idea.

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     Write shorter sentences!- Is not always easy to catch the essence of an idea structured in 2 pages, in a 100 words text (for example, Facebook ADs), but if you succeed to use the key words in a smart way, the challenge is won!

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     Don’t use heavy words, write for everybody- sometimes is better to write using simple and understandable words than use difficult ones and to wake up one day that the audience of your texts is just ... you. Your texts will be read by people from different social classes, so be accessible!

·         The solution is the key! When you write about a product or a service, be sure that you highlighted the exact problems that the product/service will solve.

·         Storytelling- in 2017, the story makes the difference between an ok-ish text and a viral one. The people’s mind is set to respond to stories so get advantage of this.

·         Keywords- group all the relevant key words for an audience and adapt them according to the content.

·         Call to action- After the consumer read all the text, he needs to be guided somewhere, so don’t finish an article  without  guiding your audience to do something: click on a button, subscribe to a newsletter, give you their e-mail address in exchange of an e-book, visit another related article etc. Is very important that this “hooks” not to be use arbitrary, but in relevant texts.

Without the content and persuasive messages, it wouldn’t be any functional website of Facebook Page on the internet. Even if technically it would be well done, it would have no value without content tailored to an audience, in a suitable and accessible language that provides relevant information to the public.

The copywriting and the content creation goes hand in hand with SEO activities, usually requiring lots of creative effort. In 2017, content is the king, especially on a website that needs to be fresh, correct and attractive. The copywriter is the magician on the words  and in many times, he generates more impact than any other selling action.

A good copywriter needs that know-how, documentation and market knowledge, like  the marketing and branding agency Vandy Vision  knows .They are ready and well informed to handle the most complex fields on the market, and they optimized campaigns and websites using the power of words written in a natural and smart way. They understood the importance of the balance between the most important aspects of a business but also the translation of every business’s vision in transparent texts, easy to read and customer oriented.